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2017 Saint Patrick's Day Drunk Driving Prevention

                 2017 Saint Patricks Day

Saint Patrick's Day Drunk Driving Prevention - March 17, 2017

For too many in the United States, St. Patrick's Day has ended in tragedy due to drunk drivers getting behind the wheel. Over St. Patrick's Day from 2011 to 2015, a total of 252 lives were lost in drunk-driving crashes.

These marketing tools can be used to fit your needs and objectives while, at the same time, partnering with other States, communities, and traffic safety organizations on this drunk driving prevention initiative. New 2017 campaign materials include:
- Updated Infographics
- Updated Earned Media

Click Here and get your campaign materials now.

UA Study: Days Leading Up to Thanksgiving Bring More Car Crashes

The three days just before Thanksgiving are some of the worst times of the year to be on the road, according to a recent study of traffic data by The University of Alabama Center for Advanced Public Safety.

In 2015 in Alabama, there was a daily average of 460 automobile crashes on the Monday, Tuesday and Wednesday of Thanksgiving week. The average number of crashes per day the rest of the year is 409. The uptick in crashes is attributed to more traffic, traveling after sunset, deer and alcohol.

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Buckle Up during this Thanksgiving Weekend
This Thanksgiving weekend, millions will hit our nation's roads, eager to spend time with family and friends. It’s one of the busiest travel times of the year, and unfortunately more people on the roadways means the potential for more vehicle crashes.

During the Thanksgiving holiday weekend in 2014 (6 p.m. on Wednesday, November 26, to 5:59 a.m. on Monday, December 1), 341 passenger vehicle occupants were killed in traffic crashes across the nation. Tragically, 50% of those killed were not buckled up at the time of their fatal crash.


Use these social norming marketing tools, which can be distributed to fit your local needs and objectives. These materials can help partner your office with other States, communities, and organizations on this seat belt safety initiative.


Click Here get your campaign materials now


Follow @SafeHomeAlabama for all SHA Update notifications
State Troopers: Labor Day traffic fatality rate drops by 50 percent

WSFA: Alabama State Troopers investigated five traffic fatalities over the 2016 Labor Day weekend, half the number from the previous year. The deaths happened in Autauga, Calhoun, Houston, Madison, and Talladega counties. Four of the five victims were drivers, according to State Troopers. The fifth victim was a pedestrian. Of the four drivers killed, only one was wearing a seatbelt.

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Follow @SafeHomeAlabama for all SHA Update notifications