In December of 2016, region four of the National Highway Traffic Safety Administration, or NHTSA, convened for a meeting in Atlanta and conceived a special safety campaign to reduce speeding-related deaths. NHTSA region four includes Alabama, Georgia, South Carolina, Tennessee and Florida.
According to the Center for Advanced Public Safety, state speeding-related fatalities have gone up in recent years. From 2012-16 speeding-related deaths increased by over 14 percent.
The Alabama Department of Economic and Community Affairs, or ADECA, headed up efforts to end that through Operation Southern Shield, this year.
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