Alabama has experienced traffic fatalities in 2014. This research effort consisting of a PPT and a narrative was conducted on behalf of the Alabama Traffic Records Coordinating Committee, and it is the first, high-level, effort to get an insight into the causes of the increased fatalities. Unfortunately, there is no silver bullet — all the usual suspects: speed, impaired driving, distracted driving & walking, and probably most of all, a failure to use proper restraints. But this study goes a bit deeper to determine just who, what, where, when and why these particular issues caused death. This is a top level study and it has surfaced a number of drill-downs into the data that will be performed shortly. In addition, the entire study will be replicated when all of the 2016 data are available.