This report is an introduction to behavioral traffic safety countermeasures for rural stakeholders who want to build capacity, form partnerships, and address problems in their communities, based on NHTSA’s 11th edition of Countermeasures That Work. This new report features select speed, alcohol-impaired driving, and occupant protection countermeasures relevant to rural communities. It is not intended to be a comprehensive inventory of countermeasures for rural communities, or a list of expectations for what countermeasures should be implemented.