Change Agents: Parents’ Start-Up Fueled by Teen Driving

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Change Agents: Parents’ Start-Up Fueled by Teen Driving

March 11th, 2014

For Jaideep and Sandhya Jain, the prospect of their teenage son starting to drive led directly to their start-up venture, Truvolo, or true “speed” in Latin, which aims to monitor car health and improve driving habits through data nestled in every automobile’s computer.

“It wasn’t about wanting to spy on him, but about making him a better driver,” says Jaideep, 43, whose son, Anoop, is 16. “I looked at the statistics, and the first year of anyone’s driving life has the most incidents, simply because you think you know everything but, of course, you don’t.”