Buckle Up during this Thanksgiving Weekend
Buckle Up – Every Trip. Every Time.
Thanksgiving weekend, millions will hit the roads, eager to spend time with family and friends. It’s one of the busiest travel times of the year, and unfortunately more people on the roadways means the potential for more vehicle crashes.
During the 2016 Thanksgiving weekend (6 p.m. Wednesday, November 23, to 5:59 a.m. Monday, November 28), 341 people were killed in motor vehicle crashes nationwide. Tragically, 49% of those killed were not buckled up, representing an increase in seat belt use compared to the same weekend in 2015, when 52% of those killed in traffic crashes were unrestrained.
Nighttime proved even more deadly, with 55% of Thanksgiving weekend crashes occurring at night. Much like drunk driving, these deaths represent needless tragedies for families across America. These deaths could have been completely prevented with the simple click of a seat belt. Research shows that wearing a seat belt is one of the simplest things you can do to stay safe when you’re traveling in a vehicle, especially during busy travel periods like Thanksgiving.
Use these social norming marketing tools, which can be distributed to fit your local needs and objectives. These materials can help partner your office with other States, communities, and organizations on this seat belt safety initiative.