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2015 Traffic Safety Culture Index
Since 2006, the AAA Foundation for Traffic Safety has been sponsoring research to better understand traffic safety culture. The Foundation’s long-term term vision is to create a “social climate in which traffic safety is highly valued and rigorously pursued.” In 2008, the AAA Foundation conducted the first Traffic Safety Culture Index, a nationally-representative survey, to begin to assess a few key indicators of the degree to which traffic safety is valued and is being pursued.
As in previous years, this Traffic Safety Culture Index finds that Americans do value safe travel and desire a greater level of safety than they now experience. They perceive unsafe driver behaviors such as speeding and impaired driving as serious threats to their personal safety and generally support laws that would improve traffic safety by restricting driver behavior, even when such laws would restrict behaviors they admit to engaging in themselves.