If You Feel Different, You Drive Different

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May 6th, 2019

Marijuana-impaired driving is becoming more of a road safety issue. So, NHTSA and the Ad Council have joined forces to launch their first joint drug-impaired driving prevention campaign.

This new national public service announcement (PSA) initiative aims to change the cultural conversation around driving after using marijuana so it’s seen as a universally unacceptable behavior, just as these partners previously changed public perceptions of drunk driving with their iconic “Friends Don’t Let Friends Drive Drunk” campaign.

Our message is: If You Feel Different, You Drive Different.