Ride Sober or Get Pulled Over

• August 30th, 2021

If you ride a motorcycle, you already know how much fun riding can be. Make it a point to not only have fun, but to never ride while impaired.

Motorcycle riders are overrepresented in deadly drunk driving crashes. In 2019, motorcyclists once again had the highest percentage of drunk operators compared to operators of other vehicles, like cars or trucks. And, as we’ve seen during the public health emergency, people are making riskier decisions on the road — including drinking then operating a vehicle.

During the Labor Day holiday period, we typically see an increase in drunk-driving deaths — and that’s why you’ll likely see more law enforcement on the roads as part of Ride Sober or Get Pulled Over. The campaign, which runs from August 18-September 6, aims to educate people about the dangers and consequences of driving drunk.

Be Responsible: Have a Plan

• Plan a safe and sober ride home before drinking alcohol. Don’t forget to arrange a safe place to leave your motorcycle.
• Don’t let someone get on a motorcycle if they’ve been drinking.
• If you’re hosting a gathering, make sure all your guests have a sober ride home.

See the video here.