Likelihood of U.S. drivers accepting and using intelligent speed assistance

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August 15th, 2024

Speeding has contributed to thousands of fatalities in the Unites States annually for decades, despite long-standing awareness of its risks. Intelligence speed assistance (ISA) is a technology designed for speed limit compliance that has been shown to reduce speeding, and European law has mandated ISA for all new vehicles sold from July 2024. The United States lags in ISA deployment, with research specific to the U.S. driving population lacking in spite of lives lost. We studied attitudes toward ISA to understand how the intervention options specified for European vehicles are associated with ISA acceptability among U.S. drivers.

Read the full report here.