• January 1st, 2015

Since 2006, the AAA Foundation for Traffic Safety has been sponsoring research to better understand traffic safety culture. The Foundation’s long-term term vision is to create a “social climate in which traffic safety is highly valued and rigorously pursued.” In 2008, the AAA Foundation conducted the first Traffic Safety Culture Index, a nationally-representative survey, to begin to assess a few key indicators of the degree to which traffic safety is valued and is being pursued.