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Halloween Buzzed Driving
Halloween is a night for friends and family to enjoy candy, costumes, and memory-making.
Tragically, Halloween drunk-driving fatalities are on the rise. Over the last 5 years (2012-2016) there were 168 drunk driving fatalities on Halloween night.
From 2012 to 2016, 44% of all people killed in motor vehicle crashes on Halloween night (6 p.m. October 31 – 5:59 a.m. November 1) were in crashes involving a drunk driver, according to NHTSA statistics. Children out trick-or-treating, and those accompanying them, are also at risk, as 14% of pedestrian fatalities on Halloween night (2012-2016) involved drunk drivers. Younger people are most at risk: The 21- to 34-year-old age group accounted for the most fatalities (46%) in drunk-driving crashes on Halloween night in 2016.
Use these social norming marketing tools, which can be distributed to fit your local needs and objectives. These materials will partner your office with other States, communities, and organizations on this drunk driving prevention initiative.