• September 29th, 2020

Whether it be in a parking lot, crosswalk, or on a road, everyone is a pedestrian. In 2018, there were 6,283 pedestrians killed in traffic crashes in the United States. Pedestrian deaths accounted for 17% of all traffic fatalities in 2018. This equates to a traffic-related pedestrian death every 84 minutes.

NHTSA has developed a Social Media Playbook to raise awareness of the dangers to pedestrians, and to provide resources to combat these crashes in your community. These materials are for parents, caregivers, educators, and traffic safety advocates to help both pedestrians and motorists learn more about pedestrian safety.

On behalf of the NHTSA team, thanks for your proactive support in pedestrian safety.