Smartphone App Uses Personalized Incentives to Nudge Commuter Behavior Changes in Washington DC and Baltimore
The National Center for Strategic Transportation Policies, Investments and Decisions (NTC) at the University of Maryland has developed a smartphone app that can be personalized for individual users to provide real-time multimodal traveler information. The “incenTrip” technology has now been deployed in the Washington D.C. and Baltimore region. incenTrip leverages the latest big data, machine […]